New Distributor for Straightpoint

Straightpoint are pleased to announce they have agreed a deal with General Lifting Engineering Co Ltd China (GLE) to sell their range of products via their branches across China.




















From left: Xiao Tong Yang – President GLE, David Ayling – Straightpoint, Zhang HeBing – General Manager GLE

General Lifting Engineering Co Ltd are positioned in the Chinese market to offer premium lifting products such as Crosby, Bridon and now Straightpoint.

GLE have established 67 distributors, sub-distributors and sales agents. They are already by far the largest Crosby customer and have a strategic 5 year plan is to refine the distribution channel to 39 key regional distributors who can each have up to 2 sub-distributors.

This is the 22^nd overseas distributor for Straightpoint UK and the second in just a few months since ATTA in Abu Dhabi formed a distribution agreement with Straightpoint.

Both Straightpoint and GLE are LEEA members.