Dallas, Texas-based The Crosby Group LLC, the largest lifting, rigging, and material handling hardware company in the world, has completed the acquisition of Straightpoint UK (SP), a leading manufacturer of load cells and force measurement equipment. The value of the transaction is not disclosed. The acquisition, effective 1 January 2019, includes the manufacturing facility and headquarters, co-located in Hampshire, UK that will become Crosby’s center of excellence for load monitoring and measurement, in addition to key personnel based in the U.S.
David Ayling, formerly CEO at SP, will step into a new role overseeing sales, marketing, and product development functions for all load monitoring equipment. He will report to Robert Desel, Chief Commercial Officer at Crosby.
Ayling said: “SP has built a very strong team focused on innovation and high service levels and we wanted to ensure we could maintain and capitalize on these important features of the company. Crosby’s brand, its channel strength, global reach, and management team will enable us to build on our strengths and take the business to a new level. Becoming part of Crosby represents an opportunity to deliver our solutions to more customers and increase the pace of our innovation. It is an exciting new chapter for SP, its team members, and customers.”
Desel said: “We’ve had a close relationship with SP for quite a while—its load shackles are based on the industry standard Crosby G2130 shackle, and we use SP products on our Safe Rigging trucks. SP’s position as a leader and innovator in load measurement...