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Crosby Straightpoint

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New Distributor for Straightpoint

Straightpoint are pleased to announce they have agreed a deal with General Lifting Engineering Co Ltd China (GLE) to sell their range of products via their branches across China.

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From left: Xiao Tong Yang – President GLE, David Ayling – Straightpoint, Zhang HeBing – General Manager GLE

General Lifting Engineering Co Ltd are positioned in the Chinese market to offer premium lifting products such as Crosby, Bridon and now Straightpoint.

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GLE have established 67 distributors, sub-distributors and sales agents. They are already by far the largest Crosby customer and have a strategic 5 year plan is to refine the distribution channel to 39 key regional distributors who can each have up to 2 sub-distributors.

This is the 22nd overseas distributor for Straightpoint UK and the second in just a few months since ATTA in Abu Dhabi formed a distribution agreement with Straightpoint.

Both Straightpoint and GLE are LEEA members.

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